Kenneth Cole released their latest A/W 2012 ad campaign focuses on the idea that fashion is a powerful communication vehicle that says a lot about your individuality with “WEAR YOUR VOICE”.

Lensed by fashion photographer and filmmaker Sharif Hamza Featuring supermodel Julia Stegner and Jon Kortajarena the imagery was a complete combination of modern utilitarian styling infused by strength, sophistication, power and sexuality.

Part of the campaign is a short film shot by Sharif featuring Julia and Jon that centers on the idea of instant attraction.

check out whats behind the collection line with the video below.